AICE Media Studies

 Today, I did not begin my filming, because I simply didn't know I could start my filming today. Instead, I conducted some additional research which would go towards my commercial. I took into consideration what it takes to go into a commercial and actually watched some of the "Top 10 worst commercials of all time" by watchmojo on YouTube. This was in order to understand what the average viewer does not like, so that I can do exactly the opposite. I also watched various best commercial compilations to see what people like. My research has led me to understand a few things. People do not like extremely depressing over the counter anti-depressant commercials, baby dolls coming to life at the sight of a playstation 3, or whatever screaming, guitar-playing goats quiznos subs had in mind. I found that people like commercials with animals and pets, although this isn't attainable for me, being this is done in schools. COmmercials like "flying pigs" from the superbo...

 The opening box contains my opening shot. The opening shot will be of me buffing a scuff out of my boot before standing up and walking out of frame. The next box contains three different camera angles of one motion. As I walk down a hallway, I'll walk towards the camera, which is focused on my feet for two seconds. Then, the camera pans around and tracks my feet from the side before finally panning to my backside and still tracking my feet. The third box will contain two shots. The first of two shots would be focused on the shoes as I begin to walk up the building 5 stairs. The latter of the two would be looking down on my legs as I reach the top of the steps. Box 4 contains a shot which I think is pretty cool. While still focused on my feet, It would show me turning a corner and walking up to the camera. Here, it pans up and shows my face and upper body for the first time. It is where I knock on the camera, almost as if it were a door. The fifth and final box will show my back as...

  Props : I don't feel as if many props are necessary for the commercial. I'm not advertising a handheld good, I'm advertising a pair of shoes. My intention is to show off what they can do on-foot. One prop I do plan to use is a small buffer I have for the shoe, and that is How I'll start the commercial. Scoring : I plan to score the commercial to the chorus of "These Boots are Made for Walking" by Nancy Sinatra. I feel that this commercial is fitting for a few reasons, especially since I'm advertising a pair of boots. This song will do numbers to accentuate the intentions of the commercials.  Costumes : When it comes time to film, I plan to bring a couple pairs of pants, to show the different ways these boots can be worn. They work well with jeans, khakis, and pretty much anything else. To match the different styles of pant, I also plan to bring a few shirts: a rock and roll t-shirt and a long-sleeved button-down, which again show the versatility of the s...

 I plan on doing an advertisement for Aldo, a shoe company. I regularly wear a pair of their dress boots to school, which I have repurposed as makeshift combat boots. ALDO has a line of commercials which start with "Step Into" subjects like "love", "savvy", "confidence", and "adventure". These commercials each showcase a different style of shoe with ads like "Step Into Savvy" being boot-heavy and "Step Into Adventure" being more running shoe-dominated. Mine would be similar to "step into Savvy", being that I'm advertising my own pair of Aldo boots. In the commercial, the costumes vary in terms of specifics but remain generally the same. The outfits are all a little more on the artsy side with pieces like cropped, tight-fitting pants, thick cuffs, earth-toned coats, and lots of creative matching. The commercials are rather devoid of props, with the shoes and outfits being majority of the props. The occas...

  I'm a huge collaboration person, especially when it comes to 99% of everything related to work. I work really well in teams but often end up doing most of the work in a situation where people ride on my abilities. That just isn't good for me. On the off chance I'm assigned a good group though, I still flourish and end up doing better, having good people on my side. All of this being said, I plan to ride solo for this project. The ideas in my mind are often confusing to other people. I can confidently call myself creative. This can come across as a very in-your-face thing, and for this project which allows for infinite wiggle room, I'd like to keep those ideas in between me and you (Cambridge examiner reading this). In researching commercials, and the processes required to create them, I learned something interesting: Emmy's for commercials. Every year in the Emmy's, there is a category by the name of " The Primetime Emmy Award for Outstanding Commercial...

      I am Alex Lane Rosenblum. I am 16 years old and come from Fort Lauderdale Florida. My interests include music, biking, driving, watching movies, seeing family and friends, and collecting vinyl records and cassettes. My favorite genre of film is probably comedy or drama. Recently, I saw "28 Days Later" directed by Danny Boyle, and "Punch-Drunk Love" by Paul Thomas Anderson. "28 Days Later" appeals to me in both a cinematographic sense with the opening handful of sequences being on desolate London streets. The way they did this in terms of timing and specificity continues to wow me every time I even think about the movie. Additionally, I really appreciate that this is a zombie movie where the characters aren't supersoldiers or trained killing machines; they're all just regular people trying to survive. I really like that "Punch-Drunk Love" is about a character who isn't in tip-top mental health. I don't love Adam Sandler's...