Nothing Done, Everything Learned

-

 Today, I did not begin my filming, because I simply didn't know I could start my filming today. Instead, I conducted some additional research which would go towards my commercial. I took into consideration what it takes to go into a commercial and actually watched some of the "Top 10 worst commercials of all time" by watchmojo on YouTube. This was in order to understand what the average viewer does not like, so that I can do exactly the opposite. I also watched various best commercial compilations to see what people like. My research has led me to understand a few things. People do not like extremely depressing over the counter anti-depressant commercials, baby dolls coming to life at the sight of a playstation 3, or whatever screaming, guitar-playing goats quiznos subs had in mind. I found that people like commercials with animals and pets, although this isn't attainable for me, being this is done in schools. COmmercials like "flying pigs" from the superbowl a few years ago, "angry to hungry" snickers commercials, and any Old Spice Commercial with Terry Crews. It seems the most popular commercials are usually over the top and comedic. Most of the time, they don't even remotely relate to the advertised product besides a mention in the beginning and end. I find this to be interesting, as in the shoe commercials I watched for Aldo, there was no speaking. There was no flashy ad campaign or anything of the sort. It was mostly just people walking around with some basic music to score it. This is what I'm going for, a slightly more minimalist approach. I'm here to advertise shoes, not make pigs fly... And if Terry Crews would help, that't be nice.



Comments

Post a Comment

Popular posts from this blog

"The Great Escape" and its conventions

-
Image
 Being that it was shot in 1963, the quality of this film is noticeably different than the other two movies we looked at. Those are all considerably newer movies than "The Great Escape". One thing that I kept in mind while looking at this one was that this isn't a prisoner breaking out of a proper prison, rather  prisoner of war breaking out of a Nazi camp. Starting with mis-En-Scene, the costuming in this movie. The costuming was very spot on to the content. The costuming is accurate to the time and place, being a Nazi POW camp. The main supervisor/guard (Von Luger) is dressed properly in a Luftwaffe officer uniform, and the prisoners are all dressed in what they came in wearing. Being that this was a prisoner of war camp, the prisoners weren't robbed of their clothing, hair, or shoes, which the Nazis did in concentration camps. Additionally the set is very realistic. It was modeled after the true place (Stalaag III Prisoner camp), and the specific set is near identi...
Read more

Making Plans for Nigel -XTC

-
Image
 Location: I plan to film mainly in the streets of Miami/Wynwood, but am also considering adding South Beach or Lauderdale by the Sea to my list of locations I really like the big city look of the Downtown Miami areas, whereas the artsy graffiti of Wynwood also really fits the song Costuming: Understanding that the lyrics and intentions of this song primarily applied to a changing youth, I began looking at countercultural movements. That being said, my idea of costuming is a mix of the 50's beatnik look, 70's punk look, and early 2000's hipster look. This means tight pants, preferably black or light washed denim jeans, flashy patterns/animal prints, stripes, leather boots or dress shoes, maybe some painted nails and messy hair, and chain necklaces Schedule: As of 11/16, I do not have a set schedule, however I plan to take a day from 11/20-11/28 and filming everything. I do have a relative time I'd like to film, and that's anywhere from mid-day until the evening.  Pr...
Read more

A study of Comedy

-
Image
Comedy Common camera angles in your genre- The Push (Way Too Far) In: When the camera itself moves closer to a character, getting so close it hits them in the face The Pull (Way Too Far) out: The opposite of the way too far in, the camera itself moves very far back, which lets the audience know what's going on, usually provides context. It often goes too far out, which makes it comedic The "wait for it..."- when a camera stays still, often to mount tension or to build comedic effect if/when nothing happens Common Mis-en-Scene in your genre - In a comedy show, the soundtrack is generally more upbeat or bright, as opposed to the sinister tracks that are used more often in more serious television productions.  The costume designs in comedy shows can vary. Although the these shows don't often require some certain shades of colors in order to succeed, some shows use bright and vibrant colors to portray a sense of spontaneity. A great example of this would be the bright Gre...
Read more