Planning Blog

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 Props:

I don't feel as if many props are necessary for the commercial. I'm not advertising a handheld good, I'm advertising a pair of shoes. My intention is to show off what they can do on-foot. One prop I do plan to use is a small buffer I have for the shoe, and that is How I'll start the commercial.

Scoring:

I plan to score the commercial to the chorus of "These Boots are Made for Walking" by Nancy Sinatra. I feel that this commercial is fitting for a few reasons, especially since I'm advertising a pair of boots. This song will do numbers to accentuate the intentions of the commercials. 

Costumes:

When it comes time to film, I plan to bring a couple pairs of pants, to show the different ways these boots can be worn. They work well with jeans, khakis, and pretty much anything else. To match the different styles of pant, I also plan to bring a few shirts: a rock and roll t-shirt and a long-sleeved button-down, which again show the versatility of the shoes.

Location: 

I plan on shooting this partially on the steps which lead up to the second floor of building five, where I want a tracking shot following my feet as I walk up. Additionally, any flat floor will work for this commercial.

Backup plan: 

Being that my camera plan for this commercial is fairly simple, I don't believe I need excessive backup planning. One thing I will note is that if the 5 building steps are being used, I'll either utilize the nearby building 17 steps or building 21 steps.

Scheduling:

On 9/23/2021, I researched the regular details of Aldo commercials, and looked at what they frequently did in their commercials. On 9/24/2021, I did some soul-searching to figure out what props I'd like to include in my commercial, and acquired them from my desk. I believe we'll be filming next week, which puts me at two of three dates: 9/27, 9/29, or 10/1. Somewhere in there I also need to storyboard, but again I'm not entirely sure of dates for filming; as soon as I have that figured out, my dates and times will be more specific. Upon completion of filming, I will edit and finalize my commercial potentially using iMovie. 



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